Meet the team at Belvish, a homegrown Indian fragrance brand built on a simple belief: premium, authentic perfumes should be accessible to fragrance lovers across the country.
What started in 2018 as a passion project has grown into a fast-moving D2C business shipping hundreds of orders during regular operations and significantly more during major campaigns and sales events. As the business grew, so did the complexity behind getting every order from the warehouse to the customer’s door.
For Belvish, delivering a premium customer experience wasn’t just about offering the right fragrances at the right price. The shipping operation had to be just as reliable. Managing multiple carriers, generating labels, and handling growing order volumes became increasingly important as the business scaled.
Belvish’s Journey from Passion to Pan-India Presence
Belvish was founded with a clear purpose: make premium, authentic fragrances more accessible to Indian consumers who were tired of settling for counterfeits or paying luxury-brand markups. The founders spotted a real gap: fragrance lovers across India wanted the genuine experience, not an imitation, and they were willing to pay a fair price for it.
The move to e-commerce was a natural next step. As online demand for perfumes grew rapidly, Belvish saw an opportunity to reach customers across the nation while delivering a shopping experience that felt as premium as the products themselves. Today, Belvish ships within India, serving customers from every corner of the country.
What sets Belvish apart is a combination of three things: a wide and carefully curated range of authentic fragrances, competitive pricing that doesn’t compromise on quality, and a reliable end-to-end experience from the moment a customer places an order to the day the package arrives at their door.
The Shipping Challenge Belvish Faced: Managing Multiple Carriers at Scale
As Belvish’s order volumes grew, the team realised a single carrier could not provide enough flexibility to serve customers nationwide. Different destinations can require different shipping approaches. Some locations may benefit from broader carrier networks, while others may be better served by more reliable regional carriers.
Belvish worked with multiple carriers: Delhivery for pan-India reach, BlueDart for speed and reliability, and BlitzNow for specific shipment needs.
Having multiple carriers gave Belvish the flexibility it needed, but it also introduced another challenge: managing those carriers efficiently.
Each shipment had to move through the fulfilment process accurately and on time. As volumes increased, manually handling shipments across different carrier systems became increasingly difficult. The team was regularly processing around 150–200 shipments on a typical day, with volumes increasing considerably during peak sale periods.
At that scale, even repetitive tasks can become a significant operational burden. Switching between carrier portals, entering shipment details, and generating labels created unnecessary friction for the fulfilment team. What worked when order volumes were smaller wasn’t necessarily going to work as the business continued to grow.
Belvish needed a way to keep its multiple-carrier setup while making the day-to-day process simpler.
Discovering PluginHive’s Multi-Carrier Shipping Label App
While looking for a way to bring its carrier operations into a more unified workflow, the Belvish team came across PluginHive’s Multi-Carrier Shipping Label App.
The solution helped Belvish manage multiple carriers without maintaining separate workflows for each one.
Delhivery and BlueDart were already important parts of the business’s shipping network, while BlitzNow required a more tailored approach. PluginHive worked with Belvish to specifically integrate BlitzNow into its shipping workflow, giving the brand the ability to manage this carrier alongside its others without building a separate process around it.
This was particularly valuable because the objective wasn’t simply to add another carrier.
PluginHive brought Delhivery, BlueDart, and the custom-integrated BlitzNow workflow into a more centralised shipping operation. Shipping labels could be generated without having to move between different carrier portals for every shipment.
For a business processing hundreds of orders, this made a practical difference.
Instead of treating each carrier as a separate process, Belvish could bring its shipping operations together in one place. This reduced back-and-forth during fulfilment and gave the team a more consistent way to process shipments.
From Easy Onboarding to Smoother Operations
For a growing D2C brand, adopting a new shipping solution isn’t simply about switching on an app. The solution needs to fit into the existing fulfilment process without creating unnecessary disruption.
Belvish had an established operation and multiple carrier relationships, so the transition needed to account for its specific requirements.
The PluginHive team worked with Belvish to understand its setup and helped guide the team through the configuration process. This hands-on approach helped Belvish set up carrier connections and shipping workflows without navigating the entire process independently.
Once the PH Multi-Carrier Shipping Label solution was live, one of the most noticeable improvements was the time required to generate shipping labels.
Previously, processing labels manually across multiple carrier systems could take hours, particularly when dealing with hundreds of shipments. With PluginHive, Belvish could generate labels through a centralised Shopify workflow, cutting label-generation time to just a few minutes.
For a typical day of 150–200 shipments, that difference can be significant. Instead of processing labels individually, the team could handle large batches in minutes and move on to fulfilment.
The improvement wasn’t only about speed. Having Delhivery, BlueDart, and the BlitzNow integration within one workflow also removed much of the back-and-forth between different carrier portals. Shipment information stayed in one place, reducing repetitive data entry and keeping processes consistent across the team.
What’s Next for Belvish
Belvish continues to optimise its shipping operations. Looking ahead, the team wants to push further into automation, particularly around carrier selection, shipment tracking, and exception handling, to reduce manual intervention even further. Intelligent carrier recommendations based on delivery performance and destination coverage are areas the team is keen to explore as volume continues to grow.
For now, the foundation is solid: one platform manages multiple carriers and scales easily from normal days to peak sales.
For Shopify store owners, especially those managing multiple shipping carriers, the Belvish team puts it simply:
“We’d recommend PluginHive, especially for businesses working with multiple shipping carriers. The biggest advantage for us is having a more streamlined shipping workflow and being able to manage different carriers from one place.” — Belvish Team
Final Thoughts
Belvish built its reputation on making authentic premium fragrances accessible to every Indian customer, and with PluginHive, they’ve brought that same reliability to their shipping operations. By centralising multi-carrier label generation, reducing manual work, and creating a scalable fulfilment workflow, they now process orders faster, keep customers happier, and have the infrastructure to grow without being held back by shipping complexity.
Check out our other customer success stories to see how PluginHive is helping online businesses across India and worldwide streamline their shipping.
