Best Shopify Apps for Your Online store-2024

Best Shopify Apps

As one of the best platforms for e-commerce, Shopify has created a place for anyone to sell online. It is a ready-to-use platform and provides most of the features within it. However, if you want your shop to stand out and provide the best customer experience, you will have to make use of the best Shopify apps that provide more features than what the default Shopify setup provides.

We’ve done research on the best Shopify Apps based on the most important features required for a Shopify store. Here are the categories that we have considered to list the Best Shopify Apps.

So, let’s get into the categories one by one and explore the best Shopify apps in each category!

Best Shopify Apps to Handle Store Design

In this section, we’ve put together a list of Shopify apps that will help you customize your Shopify store. These are the apps that improve your visitor’s experience and thereby optimize the conversion rate. You can create and edit different pages, customize your product images, and make your store look more professional.

1. TinyIMG – SEO, Image optimizer & Speed

tinyimg- seo

TinyIMG is a one-stop-shop for all page speed optimizer and SEO tools: image ALT text, JSON-LD, 404 page, 301 redirects, plugin seo, rich snippet, SEO image compressor, meta tags, photo resize, crush, lazy load, sitemap, ChatGPT AI. Use image and SEO optimizer to optimize page speed & search engine rankings to ensure your store’s success. Use TinyIMG smart automation and SEO reports to boost store speed and SEO results faster. This powerful SEO and site speed optimizer will transform your store.

Features of the app:

  • SEO booster & powerful speed optimizer to boost rankings.
  • Automatic page speed optimizer for site speed boosts through a lazy load, asset preloading, and script control.
  • One-click image SEO, image compression, image resizing, file & alt text generation.
  • Broken link detection and 404/301 redirect feature to never lose traffic.5. JSON-LD, meta generator, lazy load, and script control for an optimized store.
  • 24/7 customer support that you will love.

2. Smart SEO – Image Optimization, JSON-LD & Speed


Optimize your store and rank higher in SERPs. Smart SEO provides the tools and automation to tackle important SEO areas like meta tags, image optimization, page speed, etc. SEO can be intimidating, but with Smart SEO, you will be surprised how easy it is – complex SEO tasks are made easy and mundane ones are automated. Improve rankings, drive more organic traffic, and boost sales.

Features of the app:

  • Optimize your page speed, thus providing better UX and ranking higher in SERPs.
  • Optimize your store images and improve the page load time.
  • Provide JSON-LD structured data so that Google understands your store better.
  • Automatically detect and fix broken links in your store.
  • Generate relevant product Meta Tags instantly and save time and effort.
  • Choose which pages to include in your sitemap and submit it automatically to Google

3. DH SEO‑All‑in‑one SEO Booster


DH SEO‑All‑in‑one SEO Booster is a one-size-fits-all SEO app – A must-have app for your site to be made perfect for Google SEO within minutes.

Features of the app:

  • Have an easy-to-navigate app interface with an in-depth guide
  • Ignore SEO technical terms as everything here is super clear
  • Have your site fully scanned, with all existing SEO issues detected and a how-to-fix guide
  • Save time and effort with Auto&Manual Meta tags features
  • Improve key SEO metrics: organic traffic, search-ability on Google, website ranking and speed, etc
  • Increase your product images’ presence on Google Image Search with Auto-add All Images Alt-tags & compression
  • Get detailed insights into your site’s SEO health with extensive SEO reports, letting you know whether you’re on the right track or not
  • Auto scan fix broken links
  • Build a sitemap and Ping Google
  • Conversion of long URLs to custom short URLs

4. PageFly Advanced Page Builder: Build a landing page, product page, blog, FAQ page & Funnel


PageFly is a page builder Shopify app with a drag-and-drop system designed for conversion rate optimization of your store. With this app, you can build a home page, product page, landing page, about us page, contact us page, and other pages.

You will get 50 ready-to-use Shopify templates and this app can solve the problem with conversion rate optimization (CRO) by allowing you to customize your Shopify store.

Free Trial: Yes, 14 days
Pricing: Free – $29.99/month

5. Identixweb: iCart Cart Drawer Cart Upsell


iCart Cart Drawer Cart Upsell is an excellent Shopify app for increasing AOV and sales. iCart lets your customers add more items to their cart from the options given in the cart. With iCart, you can show upsells, cross-sells, and time-sensitive offers within the cart drawer and on the full cart page.

Features of the app:

  • Sticky add to cart and full cart
  • Progress bar
  • Product upsell
  • Product recommendation
  • Product bundle
  • Discount
  • Birthday collector
  • Survey form
  • Custom HTML 
  • Image with text

Apart from this, it comes with advanced analytics to track the performance of the app. Top of that this app is free for up to 50 orders.

6. Photo Resize: Automatically resize and replace all your product photos


Photo Resize app by Pixc will automatically resize and replace all of your product photos to the perfect square ratio. You don’t have to manually go to each product image and resize it. 

This way everything is consistent on your website and will give your website a professional look. The app will detect newly uploaded images and update them as well.

Free Trial: No
Pricing: Free – $19.99/month

7. Ali Reviews – Collect reviews via email, discount, and AliExpress & Show product reviews

Ali reviews

No matter what type of store you run, Ali Reviews by FireApps can help you effectively collect reviews and leverage them to build trust and drive sales. This Shopify review app is equipped with helpful features such as scheduling automated and customizable review requests via email, SMS, smart reminders, and more.

Ali Reviews has the most visually appealing widget styles for showcasing customer reviews. Besides, the app allows you to import hundreds of reviews from AliExpress, with complete control over the elements of each one. Spread your reputation by sharing reviews on Facebook, Twitter, and Pinterest. With all advantages of Ali Reviews, you will build trust, and improve sales and conversions.

Free Trial: Yes, 7 days
Price: Starter ($9.9), Essential ($19.9), Premium ($49.9), Enterprise ($99.9)

8. Reviews & UGCs: Collect product reviews, site reviews, photos/video, and Q&A

The Reviews & UGCs app is built specifically for Shopify retailers of all sizes. With the app, you can build trust by collecting and using multiple user-generated content like product reviews, photo & video reviews, community questions & answers, Checkout reviews, etc. 

You can import and collect reviews from Facebook, FB Messenger, AliExpress, Etsy, Amazon, etc and the app has partnerships with Google, Facebook, Instagram, and other major apps. Indirectly, the app also helps in increasing sales and conversion.

Free Trial: No
Pricing: Free – $199/month

Best Shopify Apps to Automate Shopify Shipping and Tracking

The nature of online shopping is such that a small unpleasant experience can make the visitor abandon your store. One of the most crucial processes of an online store is order fulfillment. Although Shopify handles the basic shipping and tracking process, there are many other features that cannot be handled in Shopify. 

Here are some apps that can help you with such features and also automate the Shopify shipping and tracking process.

1. Multi-Carrier Shipping Label: Live Shipping Rates, Bulk Label Printing & Order Tracking


Multi Carrier Shipping Label app is an end-to-end Shopify shipping solution. The app will integrate with multiple carriers and completely automate the order fulfillment process. You can display real-time shipping rates from multiple carriers like USPS, FedEx, UPS, DHL, etc at the checkout page.

This Shopify app also helps you print shipping labels for all your orders in bulk, schedule pickup for multiple orders, and provide shipment tracking details to your customers via email.

Free Trial: Yes, 14 days
Pricing: $9/month – $99/month

2. Shipment Tracking & Notify: Live Tracking Email Notifications & Tracking Lookup Page


Shopify Shipment Tracking and Notify
app act as a complete tracking solution for your store. Using the app, you can;

  • Automatically send email notifications to your customers, every time there is a change in the tracking status.
  • Make order tracking a part of your online store with an integrated Tracking Lookup Page, resulting in more customer engagement.
  • Get live tracking updates on the Tracking Dashboard and monitor all your shipments from various integrated carriers.

Read more – How to set up Shipment Tracking & Notify App

Free Trial: Yes, 7 days
Pricing: $9/month – $99/month

3. Ship, Rate, and Track: Live FedEx Shipping Rates, Batch Label Printing & Order Tracking


Ship, Rate, and Track for FedEx
app allow you to completely automate FedEx shipping for your Shopify store. The app helps you to;

  • Display real-time FedEx shipping rates on your Shopify Checkout page
  • Print FedEx shipping labels and schedule pickup from within Shopify
  • Identify boxes to pack the items automatically
  • Handle FedEx Tracking

The app automatically classifies the address entered by the customer as Residential or Commercial and displays the FedEx rates accordingly.

Free Trial: Yes, 15 days
Pricing: $19/month

4. Australia Post Rates & Labels: Live Australia Post Shipping Rates, Batch Label Printing & Order Tracking


Australia Post Rates & Labels app allows you to completely automate Australia Post shipping for your Shopify store. The app helps you to;

  • Display real-time Australia Post shipping rates on your Shopify Checkout page
  • Print Australia Post shipping labels and schedule pickup from within Shopify
  • Handle Australia Post Tracking

Free Trial: Yes, 15 days
Pricing: $19/month

5. DSers-AliExpress Dropshipping


DSers is AliExpress official dropshipping partner. The Shopify app aims to help e-commerce entrepreneurs find and import new products to their Shopify store, improve the quality of the suppliers that are used and place 100s of orders to AliExpress in seconds which increases the order processing efficiency.

And now as the Shopify-owned app -Oberlo is shutting down, DSers as a recommended Oberlo alternative, allows Oberlo users to migrate from Oberlo to DSers with one click to continue their dropshipping services with a better experience.

Free trial: Yes
Pricing: free – $49.9/month

Shopify Apps to Provide the Best Customer Experience

Having great customer service is a big advantage to your Shopify business since increases your brand value and thereby boosts sales. How good your brand image would be if your customers shop from your store and come back since the service you provided was so good? 

So, here are the Shopify apps to provide the best customer experience and increase sales.

1. Weglot Translate: Language Translation

Weglot Translate

The Weglot Translate app allows you to add multiple languages to your store instantly.

Weglot detects, translates, and displays the content of your store under language subdomains, giving you a fully translated store that’s multilingual SEO optimized.

Some of the key features of the app include a simple & fast installation with a no-code solution, automatic and human translations, access to professional translators, an automatically added language switcher, and multilingual SEO optimizations.

Apart from this, the app is compatible with all Shopify themes and apps.

Free trial: Yes, 10-days
Pricing: From €9.90 a month

2. Desku-Helpdesk and Live Chat 

desku-helpdesk & live chat

Desku is an AI-powered customer support platform that helps navigate customer queries from multiple channels under one roof. Streamlining customer queries may be difficult but becomes much easier with the smart helpdesk customer support platform like Desku. From the ticketing system to the impromptu live chat feature, it helps business owners and support agents to manage customer queries. Live chat helps Ecommerce platforms like Shopify to integrate and navigate their customers’ queries seamlessly. There are various Shopify Help Desk Apps that help streamline customer queries. 

Features of the app: 

  • Unified shared inbox to streamline the tickets 
  • Live chat for real-time conversation with customers
  • Knowledge base for self-service option for customers to help themselves
  • Ecommerce store integration like Shopify and WooCommerce to connect store
  • Easy customer management with their common contact information
  • No-code chatbot builder to automate conversation with customers
  • The AI virtual assistant helps customers get assistance anytime
  • 24/7 customer support in various ways

3. DelightChat—Omnichannel Customer Support & WhatsApp Marketing 

delightchat-whatsapp marketing

DelightChat is an omnichannel customer service and marketing platform tailored for ecommerce brands using WhatsApp, Instagram, Facebook, and other modern channels? It allows you to manage customer support and automate marketing across multiple platforms from one unified dashboard.

With DelightChat, you can reply to customers and manage conversations across channels, including WhatsApp, Email, Facebook comments, Messenger, Instagram DMs, and Live Chat. This saves you time switching between platforms and ensures no customer query persists.

Key features include:

  • A team inbox that allows your agents to collaborate within tickets, assign conversations, leave internal notes, and manage support efficiently.
  • Deep Shopify integration to view and modify order data while responding to customers, ensuring accuracy.
  • Automation rules to check for keywords and auto-reply with saved responses, like your refund policy.
  • A self-service widget where customers can view order status or browse help articles without contacting your team.

For WhatsApp in particular, DelightChat provides both customer support and marketing capabilities:

  • Using the Official WhatsApp API, you can send promotional broadcasts to your customer list to drive sales. Brands have seen up to 26x ROI on WhatsApp marketing spend with higher conversions than email. You can create campaigns for upsells, cross-sells, winbacks, and more.
  • Automate abandoned cart recovery, order confirmations, shipping notifications, cash on delivery verifications, and collect reviews – all through the WhatsApp API. This saves your team tons of manual work.

With an easy-to-use interface, powerful automation, and tight ecommerce integrations, DelightChat aims to simplify multi-channel customer support. It combines the tools you need to streamline operations and grow your D2C brand.

Over 500 Shopify brands have praised DelightChat’s intuitive UI, outstanding support team, and ability to handle high volumes across channels. It’s an affordable Shopify app that could be a game-changer for your customer service and marketing efforts.


DelightChat offers three paid plans to meet the needs of different business sizes:

  • Startup ($49/month): For early-stage businesses. Support up to 1,000 tickets/month and marketing to 5,000 contacts/month.
  • Scale ($99/month): For growing businesses. Supports up to 2,000 tickets/month and marketing to 10,000 contacts/month.
  • Growth ($299/month): For larger businesses. Supports up to 6,000 tickets/month and marketing to 30,000 contacts/month.

All paid plans include multi-channel inboxes for WhatsApp, Email, Instagram, Facebook, Live Chat, WhatsApp Business API access, deep Shopify integration, team collaboration tools, automated reply functions, and a self-service widget.

4. Octane AI for Messenger & SMS: Facebook Messenger + SMS Sales, Marketing Automation & Support


Octane AI is a Facebook Messenger and SMS marketing and retargeting platform that integrates with Shopify to support all types of businesses. You can run and schedule marketing campaigns with push notifications, broadcast messages, Messenger ads, etc.

The app is integrated with Yotpo, Privy, ReCharge,, and more.

You can automatically answer customer questions by training your bot to reply to up to 99% of customer support questions over Messenger and use AI to improve responses over time.

Free Trial: Yes, 14 days
Pricing: $9 – $209/month

5. Tidio Live Chat: Live chat boosted with Chatbots and Marketing Automation


Tidio Live Chat helps to increase your customer satisfaction and boost sales. It merges live chat, bots, and marketing automation. The bots automatically reply to 43% of the most popular inquiries. After registering, you’ll be able to add bots that will check product availability, inform you about delivery status, and also give the estimated delivery time. 

Using the Abandoned Cart Bot, you can ask the customers, the reasons for not going through with a purchase. You can also offer them discounts and save as much as 60% on the transactions. 

Free Trial: No
Pricing: Free – $15/month (with additional charges)

6. Ochatbot: AI Chatbot Shopping Assistant


Ochatbot engages Shopify shoppers in a chat while assisting them in selecting the right products and responding to their inquiries, removing barriers to sales, and lowering the number of support tickets. Sales increase by 20% to 40% when customers engage with Ochatbot. Ochatbot also cuts down support tickets by 45% to 25%.

Shoppers can now obtain a more individualized buying experience by speaking with Ochatbot instead of skimming through static online pages. Provide individualized product recommendations, highlight up-sell and cross-sell opportunities, instantly respond to customer questions, and much more with Ochatbot’s round-the-clock accessibility.

All of the eCommerce features that increase sales and lighten the workload of customer service teams are included in the 45-day Free Trial so Shopify stores have plenty of time to observe the effects.​

Free Trial: Yes, 45 daysPricing: Free, Basic ($29/month), Plus ($99/month), Pro ($495/month), Enterprise (custom quote)

7. HelpZenith


Providing excellent customer service can be challenging, but with HelpZenith, it becomes a breeze. This platform offers a myriad of features to make ticket management effortless. No longer will you have to deal with confusion or lost emails, as all inquiries are centralized within an intuitive ticketing system. The email-to-ticket conversion eliminates manual data entry, saving you valuable time.

And with detailed reports on support activity, you can identify trends and areas for improvement. But it’s not just about the backend – your customers will also appreciate the seamless experience of the customer portal. With HelpZenith, you can revolutionize your customer support approach, simplifying complex issues and elevating satisfaction.

Features of the app:

  • Effortless ticketing system.
  • Centralized system.
  • Detailed Reports 
  • Workflow Automation
  • Customer Portal

Pricing: There are 4 different pricing plans for HelpZenith: 

  • Free Plan- Free
  • Starter Plan- $10/month
  • Basic Plan- $49/month

Pro Plan- $299/month

Best Shopify Apps to Boost Sales and Conversion

Wouldn’t it be great when the traffic to your store is increasing month-to-month and your sales projections look really good? To achieve this it is really important to ensure that your target audience knows about your store. 

So, here we show you a few Shopify apps that can help you do that. Along with spreading awareness about your store, these Shopify apps will help you gain your visitors’ attention and improve sales and conversion.

1. Growave: Loyalty, Wishlist +3


Growave is an all-in-one marketing app that helps to elevate your Shopify store with tools for loyalty programs, wishlists, reviews, social login, and Instagram Shop.

This app is a quick-to-set and user-friendly application that streamlines and automates operational processes. It even enables businesses to operate more efficiently and effectively. By leveraging advanced technology, Growave reduces the need for manual intervention, freeing up valuable time and resources for business owners to concentrate on strategic decision-making. 

Increase repeat purchases and improve social proof with a single marketing solution. Growave is trusted by 15000+ brands, including Sony, Lego, Reebok, Logitech, and Dermalogica.

Features of the App:

  • Drive repeat purchases. Offer a loyalty program with a variety of rewards. Customize redemption options, that include sustainable rewards, BOGO, discounts, and free shipping.
  • Save time on acquisition. Variety of features to optimize your workload and marketing funnel. Create a referral program to boost traffic to the store and collect reviews to strengthen the social proof
  • Increase efficiency. Automated emails for wishlists, and reviews with pre-written emails. You can customize them and match them to your TOV and branding.
  • Receive support 24/7. Our support team is available and excited to help you with any inquiries anytime.

2. Tagshop – Shoppable Instagram Feed & UGC


Tagshop is one of the best shopify apps that help to leverage user-generated content from different platforms like Instagram, Facebook, and YouTube. And turn customer content (UGC) into shoppable feeds, galleries, and even videos. By interactive shoppable content, ecommerce brands build customer trust and increase annual revenue. Tagshop boasts a 4.8-star rating on the Shopify App Store, so it’s worth a look for stores looking to convert social media buzz into sales.Here are some useful features for ecommerce brands:

  • Advanced AI-Filters
  • On-site UGC Uploads
  • Product Page Galleries
  • Product Tagging
  • Enable SnapUp
  • Find Content Creator
  • Product Catalog Management
  • Google Analytics & UTM Tracking
  • Managed Content Collection

3. SF Product Recommendations

product recommendation for shopify

This automated product recommendation for Shopify app allows you to suggest and display top-selling products effectively for customers. This app lets you create different types of product recommendation campaigns in a minute. You can highlight multiple items based on best-selling products, related products, new arrivals, and much more. The best part is that this app allows you to create a custom product recommendation of your own choice. Some of the key features of this app are listed below..

  • Create different product recommendations in one place.
  • Showcase product recommendations on a specific store page.
  • Personalize the layout of recommendation widgets.
  • Make a custom product recommendation in Shopify.
  • Configure the advanced filtering option to display custom recommendations.

Free Trial: Yes, 30 days

The Premium Plugin Pricing: Starts from $10/month to $30/month

4. Bundle Products Upsell

bundle products

Bundle Products Upsell is an all-in-one bundling app with various types of bundles such as Product, Quantity, Combo, FBT, and Mix & Match Build Box that can be displayed in any language which will help attract customers in their region. Keep your stock accurate and up-to-date with the help of Automated Inventory Sync. It will be beneficial to engage more customers with the help of adding different bundles with any product. It can also help merchants increase sales and grow ROI by showcasing bundles at the key conversion points.

  • Create product bundles with all its variants and a pre-built eye-catching layout.
  • Sell your products with the use of quantity bundles and increase total revenue.
  • Let customers buy similar products together in one click with the help of FBT.
  • Allow customers to mix & match their favorite products and create a build box.
  • Create a combo bundle of multiple products and let customers boost their sales.

Free Trial: 14-day free trial
Pricing: $12.49/month

5. UpPromote Affiliate & Referral by Secomapp

The only automated all-in-one automated affiliate and influencer marketing tool you’ll ever need. With UpPromote, you can easily and quickly approach potential affiliates and create a professional affiliate program.

  • Simple to set up: The quick onboarding process will help you understand basically how things work.
  • Manage your affiliate campaign: Track all referral orders and manage your affiliate performance via multiple tracking methods.
  • Support to recruit your affiliate team: Free listing on UpPromote Marketplace.
  • The customer referral feature allows your customers to refer your products to their friends and family and earn a small commission.

A free plan and a 14-day free trial are available
Pricing: from $29.99/month to $199.99/month

6. Referral Candy: Track customer referrals and payout rewards automatically


Reward your customers for sharing your store with their friends with Referral Candy. You have full control of the referral reward program. Also, you can choose cash rewards, coupon codes, or a special gift.

Referral Candy also integrates with popular tools like MailChimp, ReCharge, Bold, etc., which helps you to generate more referrals.

Free Trial: Yes, 30 days
Pricing: $49/month

7. Yotpo: Product & Photo Reviews: Collect product reviews, photo reviews, site reviews & ratings


Yotpo helps to collect and showcase reviews, photos, and Q&A on your homepage, product pages, at checkout, and on your social channels to build buyer trust, drive traffic, and increase conversion. You can drive traffic by displaying ratings in organic search results and Google Ads as well.

Yotpo has official partnerships with Google, Facebook, and Instagram, and other tools like MailChimp,, Zendesk, etc.,

Free Trial: No
Pricing: Free (External charges applicable to the premium plan)

8. Upsell & Cross-sell app: Boost Sales with Upsell Offers  & Cross-Sell Recommendations

The app lets you create and manage multiple cross-selling and upselling campaigns on your storefront. 

What makes stand out?
First, the app is equipped with a brand-new Scout feature for instant product recommendations. Powered with AI technology, Scout significantly increases the relevance of standard recommendations, adjusting them to customer preferences in real-time.
Second, with the post-purchase upsell tool, you can keep on upselling even after order completion. The feature shows catchy upselling popups right on the Thank You page to let you sell more with no risk. also offers a wide range of flexible tools that help adapt recommendations to any marketing strategy. Thus, with the app, you’ll be able to:

  • Choose from a great variety of ready-made widgets and configure them according to your specific needs. 
  • Show the widgets on any store page to follow your customers along their sales journey. 
  • Try various display formats: sliders, popups, or static blocks. 
  • Track your upselling and cross-selling campaign performance with built-in analytics.

On top of that, the app is mobile-friendly to ensure all your product recommendations will look attractive on any mobile device.

Free Trial: Yes, 7 days
Pricing: $19/month plus 2.9% of sales generated by

9. FREE Traffic & Easy Ads by sixads: Facebook, Instagram, and Google Ads that sell faster & FREE ads


Have you ever tried to create ads on social media and lost your will to live? Well, your suffering is over. sixads is a Shopify app that helps you boost sales and traffic to your shop by running optimized ads on Facebook, Instagram, and Google. To run ads with Sixads, you don’t have to have any experience. The app optimizes your ads to reach the audience that is most likely to buy your product and increases your store’s profit. 

The setup is very easy and only takes around two minutes. All you have to do is choose products you want to advertise and approve ad content!

Free Trial: No, but a forever free plan is available.
Pricing: FREE to $89.99/mo.

10. Findify Search & Discovery: Sell more with A.I. – Search, Recommendations & Collections


Findify personalizes the product experience to dramatically increase sales. The powerful AI engine puts the products shoppers are most likely to buy – right in front of them – when they search, browse collections, and act on product recommendations. 

Findify works just like a Personal Shopper, quickly analyzing each individual shopper and recommending products that shoppers are most likely to buy. Findify’s artificial intelligence learns from each shopper’s individual behavior and adjusts and targets them with the products they are most likely to buy. 

Free Trial: Yes, 14 days
Price: From $499/month (Enterprise plans available)

11. Smart Search & Instant Search: Smart Search, Auto Filter, Cross & Upsells to boost conversion


Smart Search & Instant Search app by Searchanise is a multilingual search app for local brands and cross-border sales that supports multiple languages including Arabic, Chinese, Japanese, Greek, etc.,

As your customer types in the search box, the app shows relevant products, categories, and pages in a single widget. The app is designed in such a way that it knows all the popular search queries and remembers your search history and uses this information to guess what you’re looking for and suggest the right thing.

Free Trial: Yes, 14 days
Pricing: Free – $9/month (Advanced Plans available)

12. Sales Notification | Sales Pop: Boost Sales with Sales Notification, Cart Notification & more

sales notification | sales pop

With the Sales Notification | Sales Pop app, you can build trust with visitors and convert them to become your store’s product buyers. You can build trust by displaying real-time sales notifications, cart notifications, online visitors notifications, recent visitors, and product visitors notifications. Notifications provide proof that there are many happy customers who are visiting your website and have already bought products from your website.  

Merchants will get features of highly customizable messages, positions, display time, delay time, and many more.

Free Trial: Yes, 14 Days
Pricing: Free (External charges applicable to the premium plan)

Best Shopify Marketing Apps

One of the best ways to drive more sales on your Shopify store is to spend more time on marketing. Marketing is essential for growing your business and keeping yourself in the competition. There are a wide variety of ways in which you can handle Marketing. 

You can use these apps to help guide your store in the right direction and handle marketing automation in the best possible way.

1. Smile: Rewards & Loyalty: Build loyalty with points, referrals, & retention marketing


A loyalty program gives you an easy way to motivate customer engagement which increases the chance of them becoming a true follower of yours. So, to boost this, the Smile: Rewards & Loyalty app offers three types of rewards programs:

  • Loyalty points program
  • Referral program
  • VIP program

These programs increase branded rewards experience that drives repeat purchases and customer engagement.

Free Trial: No
Pricing: Free – $599/month

2. Omnisend Email Marketing: Top-rated email marketing app with SMS, messengers, push


Omnisend is a marketing automation platform that connects your Shopify business with potential and existing customers across multiple channels: email, SMS, Facebook, Google, and others. The app reduces the manual work pain by fully automating emails and SMS messages that help you to win more customers and sell more.

Omnisend integrates with Shopify in a single click and automatically imports the products as well.

Free Trial: Yes, 14 days
Pricing: Free – $16/month

3. AVADA: AVA Email Marketing, SMS, Popups

When you’re a small business, email marketing is a great way to reach out to your customers. With AVADA, you can automatically send SMS and email marketing to your customers. That way, you can get in contact with them and strengthen customer loyalty, raise brand awareness, and provide a better service. In this new digital world, it’s easy to find a bug or have a question about your latest purchase. 

AVADA Email Marketing has customer service available at all hours of the day. The company is an invaluable tool for businesses because it’s so easy to use, even for those who aren’t technically savvy.


  • Abandonment Protectors
  • Automation Workflows including Welcome Emails/SMS Post Purchase, follow-up Emails/SMS, Cross-sell, Upsell Emails/SMS, Win-back Emails/SMS, and more
  • Segmentation based on contact profile, shopping behavior, order information
  • A/B Testing, Yes/No Split Condition, Multiple Splits
  • Capturing leads with Newsletter Popups, exit-intent Pop-ups, Add-to-cart pop-ups, and more

Pricing: Get started with up to 500 contacts for free. Paid plans from $9/month, additional fee based on the number of subscribers.

4. Abandoned Cart Recovery: Retainful – Abandoned Cart, Thank you, Winback Email Marketing Automation.


Retainful is an email marketing automation tool that helps you to create, deploy, and manage various email campaigns. The software provides the ability to create campaigns from scratch with the help of dynamic workflow and customer journey builder. It offers a solution to eCommerce’s biggest pain, abandoned carts. It is an essential app for your Shopify store. Features of the app:

  • Abandoned cart recovery
  • order follow-up email
  • Welcome email
  • Thank You email.
  • Winback email
  • Referral Marketing

Order Free Trial: Yes
Pricing: Free – $199/month

5. Reveal: Customer Data Platform: Learn what your customers care about. At scale

Reveal app

Reveal by Omniconvert is a customer data platform that can analyze customer behavior according to different channels. Reveal’s purpose is to help you as an eCommerce to fully understand how to acquire, retain, and delight your customers while reducing CAC and increasing customer lifetime value.

Reveal focuses on 3 main features that reflect:
1. The retention of more valuable customers through an advanced buying behavior segmentation (RFM) of the customer database.
2. The optimization of channel spend by customizing your most valuable customers’ experience across ads, email, or on-site using the integration with Klaviyo, for example.
3. The monitoring of the customer’s voice through Net Promoter Score pre and post-delivery surveys.

Free Trial: 14-day free trial
GROW plan:$99/month
SCALE plan: $299/month

6. SMSBump SMS + MMS Marketing: Fully Compliant Text Marketing, SMS Marketing Flows, Chat, A/B Testing


SMSBump is a text marketing automation app that helps you collect subscribers, segment them, send targeted campaigns, and build custom flows. You can recover lost sales with Abandoned Cart Reminders, reactivate customers with Win-Back Flows, and gain new subscribers with powerful popups and branded SMS keywords. The app also lets customers respond to messages through chat, opening doors to conversational commerce and achieving long-term brand loyalty.

Integrates with major Shopify apps such as ReCharge, PushOwl,, Gorgias, and more.

Free Trial: No
Pricing: Free – $59.99/month

7. SmartrMail Email Marketing: Easiest email marketing app


SmartrMail is an email marketing app for small-to-medium merchants specifically designed to get you more sales. You can instantly add products to your emails, send an email to your customers based on past purchases, and instantly know how much revenue SmartrMail is driving to your store.

Also, you can fully customize the templates according to your requirements. 

Free Trial: Yes, 15 days
Pricing: Free – $99/month

8. Exit Intent Popup by OptiMonk: Beautiful Exit Popups, Cart Recovery Popup, Upsell Pop up


OptiMonk is a conversion optimization tool trusted by thousands of Shopify stores. It helps you to delight your visitors and personalize their experiences while growing your sales. 

You can launch popups, side messages, and notification bars in minutes, without coding. Whether you want to grow your email list, recover abandoned carts, upsell products with personalized recommendations, or promote special offers, OptiMonk makes it easy.

Free Trial: No
Pricing: Free – $199/month

9. Firepush: Omnichannel marketing automation tool


Firepush is a Shopify marketing automation app that helps you run campaigns on three different channels. The app contains features for building effective email marketing campaigns, engaging SMS strategies, and ROI-increasing web push notifications. 

You can customize all the marketing campaigns to match your store’s style and target specific audiences. With Firepush, it’s easy to engage shoppers and boost your sales while the app runs your set marketing campaigns for you. 

The app is free for up to 250 contacts, 500 emails, and 500 push notifications. Paid plans start from $15/month.

Free trial: Yes, 14 days
Pricing: Free – $15/month

10. Instagram Feed Shopify: Tagembed

tagembed - Shopify app

Instagram feed by Tagembed enables you to compile Instagram feeds from your desired source. With the help of this app, you can make hashtags feed, mention feed, handle feed, & more, and make your store alluring and informative.

The app also allows you to customize the widget to make appropriate modifications to stand out from the crowd. In addition, you can even moderate the feeds to show/hide posts as per your need to maintain the quality of your store. Also, it provides you with a custom CTA button that allows you to add a “Buy Now” button to increase sales.

Pricing: Free

Best Shopify Apps to Handle Security and Trust

Shopify helps its merchants to provide a secure shopping experience for their customers by keeping their security systems up to date. If you’re a Shopify merchant with a decent business, it’s extremely important to consider the security of your online store. The risks of neglecting the security of your store could directly affect your business which will, in return, hit the trust factor.

So, let’s see the top security apps to help you boost trust and loyalty, and keep your products and your customer’s data safe.

1. TrustedSite: Build trust and increase conversions, Includes McAfee Secure


The TrustedSite certification assures that your customers can trust your site and your business. You have to pass the security tests from the app to display the TrustedSite Trustmark, which lets visitors know your site is secure. The test begins by checking your site for security issues and verifying key contact information.

Once you’ve passed the security test, your site begins displaying the TrustedSite floating Trustmark for up to 500 visits per month in the free plan. With the Pro plans, you can select the visitor limit. 

Free Trial: No, but the 30-day money-back guarantee available on Pro-plans
Pricing: Free – $125/month

2. Rewind Backups: Automatic, secure backups for Shopify and Shopify Plus stores


Rewind Backups app provides the easiest way to backup your Shopify store and undoes unwanted changes. The app will back up your store every day and send you a weekly summary email.

Rewind app backs up almost every important piece of data. This includes products and product images, orders, collections, inventory, blogs and blog posts, pages, theme files, and much more. Also, you can Rewind an individual item, a group of items, or your entire store.

Free Trial: Yes, 7 days
Pricing: Free – $299/month


So that’s it! This ends our list of the best Shopify apps for your store. I hope this list would help you choose the right apps in each of these categories. But, it is important that you continue working on Store Design, Sales, Marketing, Security, Shipping, and Customer Experience to make your online store successful.

Did we miss something? Drop a comment below if we missed any of the great apps that help merchants improve the Shopify store.

Good luck!

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