The success of your WooCommerce business depends entirely upon the number of conversions. Having high traffic numbers is great, but unless they turn into paying customers, you’re not maximizing your profit. Statistics show that only 22% of WooCommerce stores are satisfied with their conversion rates. Owning a high-traffic WooCommerce website but having low conversions isn’t going to pay the bills, which is why we’re going to help you achieve your WooCommerce conversion rate goals.
But before we begin, let’s get an in-depth idea of what conversion rate is, its importance, and the various types.
The conversion rate is the percentage of people who take the action you want them to take.
Mathematically, the conversion rate is calculated by a formula: the total number of conversions divided by the number of total traffic or interaction on the website.
For example: If your website had 5 conversions from 100 interactions, the conversion rate is 5%.
Conversion occurs whenever a visitor completes the desired action. That could be purchasing an item, filling out a form, or providing an email address. To be considered a conversion, the required step needs to be completed.
An abandoned cart is not a conversion. A form filled out without clicking submit is not a conversion.
A conversion is a complete sign-up for your email newsletter or a full purchase by a customer.
You can set your online store up and get it running in a few hours, but conversion is the key to success!
The Importance of Goal Setting for Conversion
A conversion rate of a website typically ranges from 1 to 3%. That can be a decent percentage for a new WooCommerce business, but it’s always good to have ambition.
The first step towards increasing your conversion rate can be setting a target goal.
Once you start measuring the traffic and conversion, you can set clear goals for the optimization process.
We suggest figuring out what exactly your website needs.
For a WooCommerce store, it’s a sale, but other secondary conversions include lead generation, direct purchases, or email signups.
The goal of each business differs at various stages. Setting your goals right in the beginning is important for everything else that follows.
Once you have a clear goal set, you can formulate a strategy to achieve it.
Different Types of Conversion
The primary focus of a WooCommerce store is to increase sales. However, to grow your business, we suggest setting up secondary conversion goals like newsletter signups or registering for an account.
Here, we have listed four types of website conversion:
Sales are the most common type of conversion for a WooCommerce website.
The main conversion goal of your business would be to encourage your visitors to make a purchase.
This conversion requires attracting potential customers, showcasing products beautifully, creating a fear of scarcity, optimizing the sales page, creating a simple checkout page, and offering multiple payment gateways.
Generating leads becomes essential if your WooCommerce business is more inclined towards providing services rather than products.
Once you generate a lead, you can use conversion tactics to encourage them to become paying customers.
One of the most popular ways of generating leads is with surveys, questionnaires, and other methods that engage.
Clicking a Button
The idea behind clicking a button can either be a conversion or a mechanism to convert.
Clicking any random button on your website doesn’t help you convert.
It is clicking the checkout button or downloading a guide, subscribing to a newsletter, and similar activities. This is why it’s important to build a website with an efficient funnel that will guide your visitors toward the end of the funnel – conversion.
You can always track the number of clicks to see the number of conversions.
Email marketing is one of the most potent ways of digital marketing. It is helpful for almost all websites, including online stores.
To perform email marketing, you need to build your email list (make sure to verify emails). This can be done by optimizing your email submission on the site as a popup or somewhere suitable where visitors can provide it to you.
How to Increase Conversions on Your WooCommerce Store
Statistics show that conversion rate optimization (CRO) gives an average of 223% return on investment (ROI).
So, how do you increase the conversion rate of a WooCommerce store?
Here are 11 valuable tips worth checking out!
1. Know Your Audience
Audience analysis is vital to answering the Who question! Who is your audience? Who are your goods and services directed towards?
As an online store, you probably already have a defined audience.
For example: if it’s a Jewellery store, your audience would be women of a certain age group.
Many online stores have trouble analyzing their audience correctly. Your online store isn’t about you but your customers.
It is an expression of your products, but you’re offering it to your audience and not to yourself.
You need to consider their likes, dislikes, age group, income, social status, income, attitudes, politics, and anything you feel is relevant.
We suggest writing it all down and bearing it in mind whenever deciding what products to offer in your store.
If you don’t know your audience, you don’t know what they are looking for or how to reach them.
Audience analysis could include answering questions like:
- Is this something your audience might want?
- Who is your audience, and are they willing to buy the product?
- Do visitors need to be nurtured before they head toward the buying decision?
- Is the product reasonable for your target audience?
- Does it need a lead generation and sales process instead of direct selling?
Answer these questions and you should easily be able to boost conversions.
2. Define Your Website Goals
For most eCommerce stores, the primary goal is going to be sales.
We discussed earlier what other goals can be set for your website. But, this can be achieved when you set a goal i.e. Sales to make, how many email subscribers to gain, and so on.
You can have your goal set in any of these elements on your WooCommerce store:
- Sales – Getting visitors to buy a product.
- Lead generation – Acquire visitors to sign up for your email list or fill out a form on your website.
- Clickthrough – Getting people to head to a page within your sales funnel.
Once you know what particular task to target, you can use the rest of the tips and strategies to achieve the specific goal.
3. Improve Your Website Performance
As a WooCommerce store owner, it’s essential to understand the impact performance has on visitors.
Even if your website has a significant CTR (click-through rate), you can’t get the desired result if your website is slow.
Website performance includes elements like page load speed, mobile responsiveness, and smooth functionality.
No visitor enjoys being on a website that takes more than a few seconds to load, is difficult to view on mobile and tablets, or has a packed interface with too many elements.
You’ll know from your own experience of shopping online how frustrating it can be when a page is difficult to use or takes forever to load. Use that experience when managing your store.
4. Have a Distraction-Free UI
As a WooCommerce store owner, you’re there to make it easier for visitors to find products, navigate through the purchase process and buy your goods.
The easier you make that, the more people will convert into customers.
An effective formula to encourage visitors to purchase is to keep things as simple as possible.
Here’s what you can include in optimizing a WooCommerce website:
- Use headlines and subheadings
- Features of the products and services along with their benefits
- Remove the menu if it’s not necessary for landing pages
- Reduce header and footer size
- Get rid of the sidebar
- Avoid the use of stock images unless necessary
- Create beautiful designs that appeal to the audience
- Include reviews and testimonials
- Add context with lots of visuals
- Convert your videos into animated gifs or use them as posters
Try and minimize everything that may distract your customers to keep them focused on thinking about what they need to do! You can do this by editing images or designing new ones that don’t include anything unnecessary. For your video-converted GIFs, you can also use green screen stock videos to completely change the background of the video. The key is to keep everything simple and easy to understand so that users can easily find what they need without having to spend too much time on your site.
5. Overcome Skepticism With Values
People are skeptical of most things on the internet and are conditioned not to believe you.
We suggest money-back guarantees in your WooCommerce store to overcome mistrust.
But, guess what, that’s still not enough!
Adding clear values within your store content can help overcome mistrust and help boost conversions.
Here are a few ways to overcome skepticism with values:
- Be transparent: Let your potential customer see how you operate. While it can be too much information, it’s a powerful trust builder.
- Share: Not just data but stories and how you’re running your business.
- Don’t force, suggest: Your visitors don’t have to believe everything you do, and do everything as you direct them. They don’t like being told what to do; rather, you can suggest to them.
- Personal: Your business is based on the needs of your visitors. Make your message about them, not you. Your words should be relevant, tangible, human, and natural.
6. Include Social Proof
Seeing how real people found the experience and hearing what they think of your products and customer service is incredibly powerful.
Statistics show that a customer trusts social proof 12 times more than product descriptions written by manufacturers.
Here are a few things to add to improve the social proof of your website:
- Images and testimonials
- Consumer case studies
- Awards and accolades
- Purchase counts
- Star ratings and reviews
These are just some of the many effective methods to help build trust.
7. Use Sales Funnels
As a WooCommerce business owner, you might have come across the term ‘sales funnel’.
A sales funnel is the secret sauce of selling.
Whether you’re selling a physical good or a digital one, it helps improve the conversion rate while remaining largely invisible to users.
You can upsell more products and guide your visitors toward purchasing without them even noticing.
The steps involved in the use of a proper sales funnel involve:
- Simplifying the shopping experience
- Showcasing product tables
- Suggesting complementary and alternative goods
- Showcasing comparisons
- Utilizing live chat to your advantage
- Integrating multiple payment gateways
- Email marketing
Sales funnels are incredibly important to boosting conversions so we would recommend spending some time mastering them.
8. Add Live Chat
Your visitors can have questions to ask before purchasing the product, but can they reach out to you?
A live chat is the most convenient place in a WooCommerce store to answer your customer’s questions.
It helps you respond quickly, answer questions and even generate leads.
The more responsive you are on live chat, the more favorable impression you make!
9. Craft a Compelling Offer
Who doesn’t enjoy discounts and offers?
Everyone loves a discount or offer so they are powerful ways to sell and boost conversions.
We strongly recommend creating compelling offers to increase conversion. This can buy one get one free or a percentage discount on items.
Anything that gives the customer the idea they are getting a good deal should work.
Offers can be anything, like free shipping, or a chance to win goods worth a set amount by purchasing something specific from your store.
10. Make It Extremely Easy To Buy From You
A complex shopping page takes everything downhill. Even if you attract visitors, showcase your products beautifully, and offer discounts, visitors might still leave without making a purchase.
If your conversion goal is a purchase, you need to ensure that you have a simple checkout process.
The simpler the process, the more likely someone is to complete it.
Here are a few elements you can add to simplify the checkout process for customers:
- Add a Buy Now button
- Offer guest check out
- Allow social sign in
- Multiple payment gateways
- Enable quick view
- Try and minimize the number of checkout steps
The easier your website is to use, the more conversion you gain. We suggest making it as easy to make a purchase as possible.
11. Use Abandoned Cart Email Follow Ups
Statistics show that 69.57% of online shopping carts are abandoned. For every 100 potential customers, almost 70% of them leave without making a purchase.
You can easily capture email addresses through an opt-in form and send follow-up emails.
This lets your customer know that they have left the cart abandoned just in case they were interrupted, lost connection or something happened to prevent the purchase.
It’s a very effective way to improve your conversion rate and is very simple to do.
For this, we recommend the WooCommerce Cart Abandonment Recovery plugin.
In this article, we learned what conversion rate is, its importance, and 11 strategies to increase conversion. The tips mentioned here are widely accepted by many WooCommerce stores.