Meet the team at Wattle&Loop, an Australian slow stitching brand built around a love of textiles, creativity, and the idea that stitching should be accessible to everyone. Their thoughtfully designed kits make it easy for customers to enjoy the creative process without extensive sewing experience or the need to source individual materials themselves.
What started as a passion for creating beautiful textile projects has grown into an international e-commerce business, with Wattle & Loop shipping carefully curated stitching kits to customers across Australia and around the world.
Wattle&Loop: A Creative Business Born from Love of the Craft
Wattle&Loop began with a straightforward but deeply felt idea: that slow stitching the deliberate, meditative art of working with fabric and thread shouldn’t feel intimidating. Too many people wanted to start textile projects but didn’t know where to begin, didn’t have time to source materials, or felt put off by the technical complexity. Wattle & Loop was the answer.
Each kit is designed to remove the barriers: pre-selected fabrics, patterns, and everything needed to start stitching while still leaving plenty of room for a customer’s own creativity and personality to shine through. The result is a product that feels personal every time, even at scale.
Taking the business online was never a question of if, but when. Ecommerce was the natural home for Wattle&Loop: its customers could be anywhere in regional Australia, the UK, the US, across Europe, and an online store let the brand build a genuine global community around the craft. Today, that store is the heart of the business, with new designs regularly arriving to give existing customers something fresh to discover and create.
Shipping Kits to Stitchers Worldwide
One of Wattle&Loop’s quiet advantages in e-commerce is the nature of the product itself: slow stitch kits are relatively lightweight and well-suited to postal shipping, which opened the door to international customers early. But as the business grew and international orders became an increasingly important part of the mix, the shipping workflow needed to keep pace.
Australia Post eParcel was the natural carrier choice: reliable, well-suited to lightweight parcels, and capable of handling both domestic and international destinations. But having the right carrier is only part of the story. The operational challenge was twofold: showing customers accurate, live shipping rates at the point of checkout, and then generating Australia Post labels efficiently at fulfilment all without adding manual work to an already busy team.
At 100+ orders on a typical day and considerably more during busy periods, new launches, or promotional campaigns, even small amounts of manual friction compound quickly. Time spent on repetitive shipping administration is time not spent designing new patterns, supporting customers, or growing the business. Something had to change.
Wattle&Loop Finding PluginHive: A Solution That Fits the Workflow
Wattle&Loop discovered PluginHive’s Australia Post Ship App through an online search for a better shipping solution. The requirements were clear: a tool that integrated directly with their Shopify store, displayed live Australia Post eParcel rates at checkout so customers always saw accurate shipping costs, and streamlined label generation at the back end, all without requiring the team to overhaul the way they already worked.
PluginHive’s Australia Post Ship App checked every box. Live rates at checkout meant customers would see real-time, accurate Australia Post pricing before completing their order no more flat-rate guesswork or overcharging. And on the fulfillment side, label creation would move from a manual, time-consuming process into something the team could manage efficiently at volume, directly within Shopify.
Onboarding Without Disruption and Support When It Counted
The transition to PluginHive was smooth. The Australia Post Ship App integrated into Wattle&Loop’s existing Shopify fulfilment process without fundamentally changing how the team operated day to day a crucial requirement for a small business where operational continuity matters.
What made a genuine difference, beyond the software itself, was the support. The PluginHive team worked closely with Wattle&Loop to resolve their specific fulfillment needs, a level of responsiveness that went well beyond a standard onboarding experience.
The Impact Wattle&Loop Saw: Accurate Rates and Faster Labels
The results landed quickly and practically across two parts of the operation.
At checkout, customers now see live, accurate Australia Post eParcel rates domestically and internationally before they complete their purchase. That transparency builds trust, reduces cart abandonment from shipping cost surprises, and means Wattle&Loop is never eating into margins by undercharging.
On the fulfillment side, label generation for Australia Post eParcel shipments became faster and far less manual. Tasks that previously took the team around an hour to complete can now be handled in under 10 minutes, making a significant difference for a business processing 100+ orders daily. The workflow became more consistent, the administration lighter, and the team could redirect their energy toward what actually grows the business: new designs, community engagement, and a great customer experience.
Looking Ahead
Wattle & Loop is continuing to look for ways to make shipping simpler and less time-consuming as the business grows. The goal is to keep manual work to a minimum, stay in control of how orders are dispatched, and give the team more time to focus on the creative and customer-facing work that keeps the business moving forward.
One thing they’d love to see next is the ability to print product information directly on Australia Post labels for larger orders, including HS codes and country of origin. This would make international fulfilment even smoother and help simplify the compliance process.
For Wattle & Loop, it’s about finding practical ways to make the day-to-day workflow easier, so the team can spend more time doing what they do best: creating new designs and building a great experience for their community.
For Shopify store owners managing meaningful order volumes, especially those shipping domestically and internationally via Australia Post, the Wattle & Loop team says this:
“For a Shopify business processing a reasonable volume of orders, particularly one shipping internationally or using multiple carriers, PluginHive can remove a lot of the repetitive work involved in fulfillment. For us, the biggest benefit is having a partner that is responsive to our needs, answers questions in a timely manner, and is on hand immediately should something go wrong and we need their help.” — Wattle&Loop Team
Final Thoughts
Wattle&Loop built a business on the idea that creativity should be accessible and that the barriers between wanting to make something beautiful and actually making it should be as low as possible. With PluginHive’s Australia Post Ship App, they’ve applied that same principle to their own operations: live rates at checkout that customers can trust, faster label generation that the team can rely on, and a shipping process that grows with the business instead of holding it back.
From Australia to customers around the world, every Wattle&Loop kit now gets where it’s going with a little less friction and a lot more focus on what matters.
Check out our other customer success stories to see how PluginHive helps online businesses worldwide streamline their shipping.
