Offering a seamless way for customers to create their pizza online can transform your WooCommerce store’s ordering experience. With powerful WooCommerce product addons, you can easily set up a flexible pizza builder that lets users choose crusts, sauces, and extra toppings, all while you effortlessly manage pricing and options behind the scenes.
In this blog, you’ll learn how to build a customizable and easy-to-use pizza builder in WooCommerce to improve the ordering experience, increase sales, and manage orders more efficiently.
Table of Contents:
- Overview of WooCommerce Pizza Builder
- Essential Features for a Successful Pizza Builder
- Why Choose PH WooCommerce Product Addons Plugin
- Build a Custom Pizza Builder in WooCommerce
- Tips to Optimize Your Pizza Builder for More Sales
- Final Thoughts
- FAQs
Overview of WooCommerce Pizza Builder
A WooCommerce Pizza Builder lets your customers create their pizza online just the way they like it. From crust and sauces to cheese and pizza add-ons, everything is customizable.
Instead of fixed options, users can:
- Choose the crust and size
- Pick sauces and cheese
- Add toppings like mushrooms, olives, or jalapeños
- Leave cooking notes (e.g., “extra crispy”)
Why It Matters:
- 71% of shoppers want personalization
- Custom pizza orders often lead to 15–30% higher spending
- Reduces mistakes and helps deliver pizza just right
A custom pizza builder enhances the shopping experience while helping you increase order value and easily manage custom requests.
Let’s look at the essential features that make this possible.
Essential Features for a Successful Pizza Builder
A great WooCommerce pizza builder needs the right mix of features to help customers easily create their pizza online while boosting your sales.
It must combine simplicity with functionality to make your WooCommerce pizza builder a sales-driving tool. The goal is to help customers create their own pizza online quickly, without confusion.
Key Features You Should Include:
- Size & Crust Selection: Use dropdowns or radio buttons to offer pizza sizes and crust types.
- Topping Customization: Enable multiple checkbox selections for extra toppings like mushrooms, pepperoni, or jalapeños.
- Live Pricing Display: As customers add toppings, pricing updates automatically to reflect their choices.
- Special Instructions Field: Let customers leave notes like “half and half toppings” or “extra crispy.”
- Responsive Design: Make sure the pizza builder works flawlessly across mobile and desktop, offering a smooth experience for all users.
- Visual Addons (Optional): Use images or icons to represent toppings for better engagement.
Next, let’s discover why the PH WooCommerce Product Addons plugin is the ideal choice for your store.
Why Choose the PH WooCommerce Product Addons Plugin
The PH WooCommerce Product Addons plugin makes building your pizza customization flow easy, fast, and highly flexible:
- No coding required: Use a simple drag-and-drop interface to add fields like radio buttons, checkboxes, dropdowns, or text inputs.
- Unlimited options: Add as many toppings, crust types, or sauces as you want.
- Flexible pricing: Set flat fees, quantity-based charges, or percentage pricing depending on the addon.
- Conditional logic: Reveal options like toppings only after a crust type is selected.
- Boosted sales: Charge for premium selections like Cheese Burst or extra toppings to increase AOV.
- Faster order management: Organize and receive detailed orders with all customization info included.
This plugin doesn’t just help customers build pizzas, it helps you grow your business with every slice.
Build a Custom Pizza Builder in WooCommerce
Let your customers create their pizza online, from choosing crusts to adding toppings. Here’s how to build it using the PH WooCommerce Product Addons plugin.
1. Install and Activate the Plugin
Start by installing and activating the PH WooCommerce Product Addons plugin from your WordPress dashboard. This unlocks all the customization tools like dropdowns, checkboxes, pricing fields, and more without any coding.
2. Create Your Pizza Product
Before beginning with the plugin, make sure you have a product ready.
If not, go to Products → Add New and create one (e.g., Custom Pizza). Add a product name, image, short description, base price, and set the product type to Simple Product. This product will be the base for your pizza builder setup.

3. Create an Addon Group
Go to Product Addons → Add New, name your group (e.g., Pizza Builder Options), and assign it to your pizza product or a category like Pizzas. This links your custom fields to the right product.


4. Add Custom Fields
Add fields for crust type, pizza size, sauces, and toppings using the available input types, dropdowns, radio buttons, and checkboxes. You can arrange them easily to suit the flow of your builder.

5. Set Pricing for Add-ons
Charge extra for premium toppings or sizes using flexible pricing options:
- Flat Fee: Fixed charge per addon (e.g., $5 for Cheese Burst)
- Quantity Based: Price varies by quantity (e.g., $2 per olive portion)
- % of Product Price: Price based on base pizza cost
- % of (Product + Add-ons): Dynamic pricing on total customizatio
These options help maximize revenue while keeping customization easy.

.6. Use Conditional Logic (Optional)
Apply conditional logic to show or hide fields based on what customers choose, like revealing topping options only after the crust type is selected. This keeps the product page clean and ensures customers only see relevant choices based on what they pick.

7. Confirm Setup
Save your settings and check how the pizza builder appears to customers. Test different selections to ensure everything works seamlessly.

Note: While this guide covers how to build a pizza builder, the PluginHive Product Addon setup guide offers general plugin instructions if you’re using it for other products.
Tips to Optimize Your Pizza Builder for More Sales
Once your WooCommerce pizza builder is live, optimizing it can significantly increase conversions and average order value. Here’s how to turn casual clicks into loyal customers:
- Highlight Best-Selling Pizza Add-ons: Use visuals or icons to showcase popular extra toppings like mushrooms, cheese burst, or spicy jalapeños. Add small price tags to upsell without pressure.
- Bundle Combos and Meal Deals: Create combos (e.g., 1 Large Custom Pizza + 1 Drink + 1 Dessert) using product addons. Customers love value packs and convenience.
- Add Time Slots for Delivery: Use a time picker field from the PH WooCommerce product addons to let customers choose their preferred delivery time. This adds control and trust to the ordering process.
- Keep It Mobile-Friendly: Over 60% of food orders happen on mobile. Make sure your custom pizza builder is fast-loading, scrollable, and finger-friendly.
- Use Conditional Logic: Only show relevant options as users make selections. For example, show “Extra Cheese” only when “Cheese Burst” is selected.
Final Thoughts
With the PH WooCommerce Product Addons, building a custom pizza builder is effortless and profitable. It allows customers to personalize every slice while you control pricing, boost average order value, and deliver a delightful experience.
Whether you’re starting a new pizza business or enhancing your existing store, this builder transforms the way customers order and the way you manage orders.
Need help getting started? PluginHive Support is just a click away.
FAQs
Q1: Can I charge extra for specific toppings using the WooCommerce Product Addons plugin?
Yes, the PH WooCommerce Product Addons plugin lets you assign flat-rate or percentage-based prices to premium toppings like extra cheese, mushrooms, or truffle oil.
Q2: Can I let customers add special instructions for their order?
Yes. You can include a text field where customers can leave personalized notes like “extra crispy” or “no onions,” improving order accuracy and customer satisfaction.
Q3: Can customers choose the delivery time for their pizza?
Yes. You can add a time picker field that lets customers choose their preferred delivery or pickup time.
Q4: How many customization options can I offer?
You can add unlimited fields such as dropdowns, checkboxes, and radio buttons. Whether it’s crust types, sauces, sizes, or extra toppings, you’re only limited by your creativity.
Q5: Will this help increase my store’s average order value?
Definitely, by offering customizable options and charging for extras, you encourage customers to build their ideal pizza, increasing both satisfaction and AOV.