WooCommerce Affiliates Made Easy: A Beginner’s Guide

woocommerce affiliates

Welcome to your go-to beginner’s guide for WooCommerce affiliates! Nowadays, using affiliate marketing in WooCommerce is a big deal for online shops looking to sell more and reach more people. This guide is here to make it easy – it explains what affiliate marketing is, why it’s great for WooCommerce shops, and how to smoothly add affiliate products. You’ll learn all about how affiliate marketing works and check out awesome plugins like Affiliate For WooCommerce and Easy Affiliate. These tools give you the smarts and tricks you need to start a successful affiliate marketing plan in your WooCommerce shop.

Whether you’re just starting out in online selling or want to make your existing WooCommerce shop even better, this guide has everything you need to make affiliate marketing work for you. Dive in and discover how to make the most of affiliate marketing just for WooCommerce!

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What is WooCommerce Affiliate Marketing?

Affiliate marketing in WooCommerce is like having a team of partners (affiliates) who promote your products for a commission. It’s a collaboration between you (the merchant) and affiliates who drive sales to your WooCommerce store. Affiliates earn a percentage for every sale they generate through their unique affiliate links.

How Affiliate Marketing Works in WooCommerce

In WooCommerce, affiliate marketing functions by providing affiliates with special tracking links or codes. When a customer clicks on an affiliate’s link and purchases on your WooCommerce store, the affiliate earns a commission. WooCommerce tracks and attributes these transactions to the respective affiliates, ensuring fair compensation for their efforts.

Key Players in WooCommerce Affiliate Marketing

  1. Affiliates: Individuals or businesses promoting your WooCommerce products through their marketing efforts.
  2. Merchants: Store owners using WooCommerce, offering products for sale and partnering with affiliates.
  3. Customers: People who buy products from the WooCommerce store via affiliate referral links, contributing to affiliate earnings and store sales.

Affiliate marketing within WooCommerce is a collaborative process that benefits all involved parties, driving sales while rewarding affiliates for their marketing contributions.

Benefits of WooCommerce Affiliate Marketing

Leveraging WooCommerce affiliate marketing maximizes sales, expands reach, cuts costs, and fortifies brand credibility in eCommerce. This strategy drives higher sales, reaches diverse audiences, saves on marketing spending, and builds trust. It’s a key to success, helping your store thrive amid competition, ensuring increased sales, broader visibility, reduced expenses, and a trusted reputation.

Enhanced Sales and Revenue Generation

WooCommerce affiliate marketing serves as a potent driver for escalating sales and revenue. By partnering with affiliates, your WooCommerce store gains access to expanded marketing channels. These partnerships often lead to increased purchases, directly impacting your store’s profitability. The commission-based structure incentivizes affiliates to actively promote and drive more sales, fostering a mutually beneficial relationship that significantly boosts your WooCommerce store’s earnings.

Broadened Reach and Enlarged Customer Base

Affiliate marketing within WooCommerce extends your store’s visibility across diverse online platforms. Through affiliates’ promotional efforts, your products gain exposure to new audiences. Each affiliate becomes a virtual advocate, introducing your store and its WooCommerce affiliate products to potential customers previously beyond your marketing scope. This extended outreach helps cultivate a larger, more diverse customer base, which is crucial for sustained growth in the competitive e-commerce arena.

Cost-effective Promotional Strategy

WooCommerce affiliate marketing presents a cost-effective promotional avenue. Rather than investing extensively in traditional advertising, you compensate affiliates only upon successful sales they generate. This pay-per-performance model minimizes upfront expenses, making it an efficient, budget-friendly strategy for scaling your WooCommerce business while ensuring a return on investment.

Strengthened Brand Advocacy and Credibility

Collaborating with affiliates in WooCommerce strengthens brand advocacy and credibility. Affiliates, backed by their audience’s trust, advocate for your products or services. Positive endorsements and authentic recommendations from reputable affiliates cultivate credibility for your brand among potential customers. This endorsement-driven approach enhances your store’s reputation, fostering trust and loyalty within the WooCommerce community.

Incorporating Affiliate Products into Your WooCommerce Store

Effectively adding WooCommerce affiliate products to your store involves setting up an affiliate program, adding products manually or via import/export options, and optimizing product listings to drive conversions and maximize the potential of your WooCommerce affiliate program.

Initiating an Affiliate Program on WooCommerce

Creating an affiliate program within WooCommerce involves setting up a system that allows affiliates to promote your products. Utilize WooCommerce plugins or extensions to establish a dedicated affiliate program. You can customize commission rates, generate unique tracking links, and manage payouts conveniently, encouraging affiliates to promote your products.

Manual Addition of Affiliate Products

Within WooCommerce, manually adding affiliate products is straightforward.

  • Go to your WordPress dashboard. Click on “Products” and then select “Add New.”
add affiliate products manually

  • Choose “External/Affiliate product” from the “Product data” dropdown menu. This reveals two new options – Product URL and Button text.
add external affiliate products

  • Paste the affiliate link in the “Product URL” field (this link is from your affiliate program’s dashboard).
add affiliate link

  • Set the button text to something like “Shop from this seller.”

  • Optionally, include the price details for the affiliate product (remember, these prices might change by the seller).
add price to affiliate products

  • Click ‘Publish‘ once all information is added.

You can continue adding more external/affiliate products this way in your WooCommerce store.

Alternatively, you can use a WooCommerce Affiliate plugin mentioned earlier. These plugins not only help add external products but also manage the entire affiliate program – from recruitment to commission payments and tracking.

Leveraging Data Feeds and Import/Export Features

Utilize WooCommerce’s data feed integration or import/export options to streamline the addition of numerous affiliate products. Import product information using CSV files or data feeds provided by affiliate networks. This efficient method saves time and ensures accurate product listings across your WooCommerce store.

Optimizing Affiliate Product Listings

Enhance visibility and click-through rates by optimizing affiliate product listings. Craft compelling product descriptions, use high-quality images, and add SEO-friendly titles and meta descriptions. Incorporate keywords related to your WooCommerce store and the affiliate products to improve their searchability within your store and on search engines.

Best WooCommerce Affiliate Plugins

Affiliate For WooCommerce


Affiliate For WooCommerce is a robust plugin exclusively crafted to integrate seamlessly with WooCommerce, simplifying the establishment and management of affiliate programs. It streamlines the process of affiliate marketing within your WooCommerce store.

Affiliate For WooCommerce distinguishes itself with its tailored approach to affiliate marketing within the WooCommerce environment. Its standout feature lies in the seamless integration with WooCommerce, offering merchants a comprehensive suite of tools to create, track, and optimize affiliate programs effortlessly. The plugin’s versatility, coupled with detailed analytics and user-friendly functionalities, empowers store owners to maximize the potential of affiliate marketing campaigns, driving sales and expanding market reach within their WooCommerce stores.

Key Features:

  1. Intuitive Interface: User-friendly design for easy navigation and operation.
  2. Customizable Commissions: Tailor commission rates to suit specific affiliate partnerships.
  3. Efficient Tracking: Accurate monitoring of affiliate performance and sales attribution.
  4. Comprehensive Analytics: Detailed insights into affiliate activities and campaign effectiveness.
  5. Affiliate Management: Streamlined tools for adding affiliates and managing payouts.

ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin


ThirstyAffiliates is a powerful WordPress plugin designed to streamline affiliate marketing efforts within your WooCommerce store. It simplifies the process of managing and organizing affiliate links, providing an efficient way to monetize content through affiliate marketing strategies.

ThirstyAffiliates stands out with its focus on link management and optimization. Its core feature lies in simplifying the handling of affiliate links by offering a centralized dashboard for link organization and cloaking. The plugin’s ability to cloak lengthy URLs into shorter, more reader-friendly links enhances user experience and boosts click-through rates. ThirstyAffiliates simplifies the management and tracking of affiliate links, making it an indispensable tool for content creators and WooCommerce store owners looking to effectively monetize their content through affiliate marketing.

Key Features:

  1. Link Management: Centralized dashboard for organizing and managing affiliate links.
  2. URL Cloaking: Ability to cloak long, complex affiliate links into shorter, branded URLs.
  3. Easy Insertion: Simplified process to insert affiliate links into content seamlessly.
  4. Categorization: Organize links into categories for easier navigation and management.
  5. Link Performance Reports: Analytics for tracking link performance and click-through rates.

YITH WooCommerce Affiliates

YITH WooCommerce Affiliates

The YITH WooCommerce Affiliates plugin is a powerful tool that helps you provide a successful affiliate program, boosting traffic to your WooCommerce store, and enhancing customer acquisition and sales. This plugin helps you to form collaborations with customers, bloggers, influencers, and others, motivating them to direct traffic to your store via their blog articles, social media posts, and more.

Key Features:

  1. The plugin automatically calculates commissions based on the percentage or fixed rate you set.
  2. Affiliates can access a dashboard to view their earnings, track their referrals in real-time, and generate their affiliate links.
  3. The plugin natively supports WordPress and WooCommerce, and automatically detects and integrates for you.
  4. The plugin allows you to track referrals using links, coupons, and more. You can also pay your affiliates with 0% added fees.
  5. You can create a custom registration form for your affiliate program.

Affiliates Manager by WPInsider

Affiliates Manager by WPInsider

The Affiliates Manager by WPInsider is a powerful WordPress plugin designed to streamline your affiliate marketing program. It helps you increase website traffic and sales by leveraging the reach of your affiliates. This cost-effective solution integrates seamlessly with popular e-commerce plugins, making it ideal for WordPress users already selling products or memberships. Whether you’re looking to expand your brand awareness or boost your sales, affiliate marketing with the Affiliates Manager plugin can be very helpful.

Key Features:

  1. It facilitates the recruitment, registration, login, and management process of affiliates.
  2. It integrates with popular e-commerce solutions like WooCommerce, WP eCommerce, JigoShop, Easy Digital Downloads, and more.
  3. Your affiliate’s traffic and sales are recorded and ready for display as soon as they happen.
  4. You can choose to pay your affiliates a flat rate per order, or a percentage of every order they initiate.
  5. You can customize the affiliate registration form with custom affiliate fields.
  6. Link affiliate accounts to WooCommerce coupon codes and track them to reward commissions.


In conclusion, mastering WooCommerce affiliates can transform your online store’s success. Embracing affiliate marketing amplifies sales, extends your store’s reach, and cultivates a cost-effective promotional approach within the WooCommerce ecosystem. By effortlessly adding affiliate products through plugins or manual methods, you expand your product offerings while tapping into a broader audience. Optimizing product listings and leveraging affiliate plugins like Affiliate For WooCommerce and Easy Affiliate streamlines the process, ensuring a thriving affiliate program.

Whether you’re a newcomer or enhancing your existing WooCommerce store, integrating affiliate marketing empowers you to scale, build credibility, and foster a robust brand presence. The synergy between WooCommerce and affiliate marketing opens doors to sustained growth, heightened profitability, and a stronger foothold in the competitive realm of eCommerce. Seize the potential of WooCommerce affiliates, propelling your store towards lasting success in the dynamic world of online commerce.

Frequently Asked Questions (FAQs)

  • Does WooCommerce offer an affiliate program?

No, WooCommerce does not have its own affiliate program. However, many affiliate programs integrate seamlessly with WooCommerce.