Shopify Checkout helps merchants manage and process their online sales. It provides a secure and customizable checkout experience for both merchants and customers. It is included in all Shopify plans and provides a flexible and scalable solution for online merchants of all sizes.
Though Shopify is a robust eCommerce platform, there are certain limitations when it comes to customization, payment gateways, shipping options & order management. This article will guide you through various tips, customization ideas for the checkout process, and third-party apps to create a consistent checkout experience for your customers, thereby boosting your sales.
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Tips to optimize Shopify Checkout
Here are some tips to optimize the Shopify Checkout experience for your customers:
1. Streamline the checkout process
To streamline the checkout process you can use a one-page checkout and eliminate the need for customers to navigate between multiple pages to make the checkout process quick. You can also offer customers the option to save their information for future purchases & implement auto-fill for fields like the customer’s address to reduce the amount of time they need to spend entering their information. Lastly make sure that the checkout process is optimized for mobile devices, as an increasing number of customers are making purchases on their mobile phones.
2. Provide multiple payment options at the checkout
Offer customers a variety of payment options, including credit cards, PayPal, and other payment gateways, to make it easy for them to complete their purchases. Shopify provides several payment options that you can offer to your customers, including:
Shopify Payments: This is Shopify’s built-in payment gateway that allows you to accept credit and debit card payments directly on your store. This is available in multiple countries and supports a variety of currencies.
Read More- Shopify Payments Overview
Third-party payment gateways: Shopify integrates with over 100 payment gateways, including popular options like PayPal, Stripe, and Authorize.net. You can select and set up the payment gateway that best fits your business needs.
Manual payments: You can also choose to manually process payments, such as by accepting checks or bank transfers, by setting up a manual payment option in your Shopify admin.
Apple Pay and Google Pay: Shopify supports these popular mobile payment options, allowing customers to complete their purchases with just a few taps on their devices.
To provide multiple payment options in Shopify, you’ll need to set up the payment gateways you want to offer in your Shopify admin panel. Navigate to the Payments section, and select the payment options you want to use.
3. Optimize your Shopify store for mobile
Ensure the checkout process is optimized for mobile devices, as many customers now use their phones to make online purchases. To optimize your store for mobile use a responsive theme like Emigo, Nautica, Active, and more. These themes will automatically adjust to fit different screen sizes and use images that are optimized for mobile devices. To further enhance customer communication and accessibility, consider integrating a cloud-based phone system. This will enable seamless connectivity with your clientele, allowing for easy inquiries and support, especially for mobile users. Use tools like Google PageSpeed Insights to analyze the speed of your site. You can even offer a mobile app for your store to provide customers with a convenient and fast way to make purchases.
4. Utilize abandoned cart recovery
Use automated emails or targeted ads to recover abandoned carts and remind customers of their forgotten items. You can install Shopify Abandoned Cart recovery apps like Jilt, Klaviyo, and Abandoned Cart Email Reminder to help you recover abandoned carts. Try to customize your email templates to make them unique and personal. You can add your brand logo, images, and even product recommendations to make the email more appealing. Lastly, monitor and track the number of abandoned carts that are recovered, and the conversion rate of your email reminders. You can use this data to make adjustments to your email triggers and templates over time.
Offer order tracking in Shopify
Provide customers with the ability to track their orders, including delivery status and estimated delivery date. You can either use Shopify tracking at the initial stage or need to enable the Tracking option under Settings > Shipping and Delivery. You can also provide real-time tracking and automated email notifications using Shopify tracking apps like Shopify Shipment Tracking & Notifications, AfterShip, and more. These apps can help you enhance the tracking and shipping experience for your customers.
Customize the Shopify checkout page
Shopify provides several options for customizing your checkout page to match your brand. You can change the colors, fonts, and overall design of the checkout page using the Shopify theme editor or by adding custom CSS. Additionally, there are several third-party apps available in the Shopify App Store that can help you add custom checkout fields, improve order tracking, and recover abandoned carts. By customizing your checkout page you can improve the customer experience and help increase conversions.
By following these tips, you can improve the Shopify Checkout experience, provide a unique, and personalized experience for your customers, and increase customer satisfaction and sales in return.
Shopify Checkout Apps
There are several checkout apps available for Shopify to help improve the checkout experience and increase sales. Here are some listed below:
Shopify apps for optimizing Payments
There are several Shopify apps available that can help optimize payments and improve the checkout process for store owners. Some of them are listed below:
1. Pre Order & Restock Timesact
Pre-Order & Restock app for Shopify allows customers to sign up to be notified when a product they are interested in becomes available for purchase or is restocked. This app is designed to help businesses increase sales by allowing customers to pre-order items that are out of stock or to receive notifications when restocked items become available for purchase. By giving customers the ability to sign up for notifications and providing store owners with an easy-to-use interface to manage the process, the app makes it easy to increase sales and build customer loyalty.
Key Features
- Creating pre-order campaigns for upcoming or out-of-stock products
- Back-in-Stock Notifications
- Setting up availability dates for pre-order products
- Customizable Pre-Order Pages
- Real-Time Inventory Management
Price
The pricing plan includes a Free plan. The paid plan starts at $6.65/month
2. Advanced PreOrder (Partial Pay)
The Advanced PreOrder (Partial Pay) app for Shopify allows customers to place a pre-order for a product with a partial payment. The app is designed to provide an additional sales channel for businesses that want to offer their customers the option to pre-order a product, especially if it is not yet in stock. It is a valuable tool for businesses that want to offer pre-orders as a sales option. By giving customers the ability to pay a partial payment upfront, businesses can generate revenue and create excitement for a new product launch.
Key Features
- Partial payment option
- Easy checkout process
- Automated email notifications
- Real-time updates on pre-order status
Price
The pricing plan includes a Free plan. The paid plan starts at $4.99/month.
Shopify apps for optimizing Shipping
There are multiple Shopify Shipping solutions available that can help in optimizing shipping and enhancing the customer experience. A few of the top Shopify apps for shipping optimization include:
1. PH MultiCarrier Shipping Label App
PH MultiCarrier Shipping Label allows store owners to streamline their shipping process starting from rates, labels, pickups, and tracking. This one in all shipping app helps store owners simplify their shipping operations with multiple carriers, including USPS, UPS, FedEx, DHL, and more. and improve the customer experience.
Key Features
- Multi-Carrier Support for merchants to choose the best shipping option
- Automated shipping label generation saves time and reduces the risk of errors
- Real-Time Rates from multiple shipping carriers
- Customizable Packaging to ensure accurate shipping rates
- Automated email notifications to customers when their order is shipped, including tracking information and delivery estimates.
- Prompt 24×7 customer support
Price
The pricing plan includes a Free trial for 14 days and the paid plan starts at $9/month.
2. Ship, Rate and Track
The Ship, Rate and Track app simplifies the shipping process for merchants by offering an end-to-end FedEx shipping solution. With this app, store owners have access to FedEx real-time shipping rates, shipping labels, pickups, special services, and tracking information. This comprehensive solution streamlines the shipping process and improves the overall customer experience for merchants shipping with FedEx.
Key Features
- Real-Time FedEx Shipping Rates
- Automated Label Printing
- FedEx Boxes and Customizable packaging
- Perishable and Hazmat shipping
- Automated email notifications to customers
- Prompt 24×7 customer support
Price
The pricing plan includes a Free trial for 14 days and the paid plan starts at $9/month.
Shopify apps for optimizing Sales
Cross-selling and upselling are effective strategies to increase the average order value and increase sales. Here are listed the best Shopify apps for cross-selling and upselling:
1. Bold Upsell
Bold Upsell merchants increase sales by offering a variety of tools and strategies to increase sales and improve the customer experience. By providing upsell pop-ups, advanced targeting, A/B testing, and increased average order value.
Key Features
- Customizable upsell pop-ups providing customers with relevant upsell and cross-sell recommendations
- Increased Average Order Value
- Advanced Targeting of the right customers at the right time
- A/B Testing to determine the best upsell pop-up for their store
Price
The pricing plan starts at $9.99/month
2. ReConvert Upsell & Cross sell
ReConvert Upsell & Cross-Sell helps store owners increase sales by offering customers upsell and cross-sell opportunities. It provides a variety of tools and strategies to increase sales and improve the customer experience. By providing upsell and cross-sell recommendations, dynamic pop-ups, and abandoned cart recovery, the app can help store owners increase sales and improve their bottom line.
Key Features
- Upsell & Cross-Sell Recommendations based on customer behavior & purchase history
- Dynamic Pop-Ups to present upsell and cross-sell opportunities to customers
- Abandoned Cart Recovery to recover lost sales by sending reminders and upsell and cross-sell recommendations
- Easy Customization of upsell and cross-sell recommendations and pop-ups
Price
The pricing plan starts at $4.99/month
3. One Click Checkout
One-Click Checkout Shopify app allows customers to complete their purchase with just one click, without having to enter their shipping and billing information each time. One-Click Checkout is a useful app for Shopify store owners who want to streamline the checkout process and increase conversions. The app can help reduce shopping cart abandonment and improve the customer experience by reducing the number of steps required to complete a purchase
Key Features
- Quick and Easy Checkout
- Encrypted authentication and secure tokenization
- Automatic Shipping and Billing Information
- Multiple Payment Options including credit cards, PayPal, and Apple Pay
Price
The pricing plan includes a Free trial for 90 days and the paid plan starts at $9.95/month.
4. Bold Discounts
Bold Discounts – The Sale App is a discount app for Shopify merchants. The app provides a comprehensive set of tools and features for creating and managing discounts and promotions on the Shopify store. By using this app, store owners can increase sales, drive customer loyalty, and boost the overall customer experience.
Key Features
- Automatic Discounts to specific products, collections, or entire orders based on the customer’s location, purchase history, and more.
- Bulk Discounts based on the number of items purchased
- Scheduled Sales in advance, to create and manage seasonal sales and other promotional events.
- Real-Time Updates to keep merchants up-to-date with the latest promotions and discounts.
Price
The pricing plan includes a Free trial for 14 days and the paid plan starts at $19.99/month.
5. Candy Rack — All‑in‑One Upsell
Candy Rack is the ultimate upselling app for Shopify. It allows for both pre-purchase and post-purchase placements of various upsell and cross-sell offers. Your offers can be displayed as pop-ups on product pages, as a standalone page after the checkout, or as an additional section on the thank-you page.
Key Features
- Pre-purchase upsells on product pages and post-purchase upsells after the checkout
- Range of predefined upselling and cross-selling templates
- Smart Auto-Upsells with the AI algorithm choosing the most relevant product to offer
- Customization of offers (adjusting the copy, colors, buttons, and other elements)
Price
The app is free for up to 50 monthly orders. Paid plans depend on the Shopify plan and start from $29.99 per month after a 14-day free trial.
Conclusion
By implementing these tips and customizations along with third-party apps, you can make the Shopify checkout process faster, more convenient, and more effective for increasing sales.
Interested to know more about how you can make your shipping process seamless? Feel free to reach out to our shipping experts today!
