Optimize Shipping Rates for your Customers using WooCommerce UPS Shipping plugin

This article will cover some of the techniques WooCommerce store owners can use to optimize shipping rates for their customers. This article will also help you understand how WooCommerce UPS Shipping plugin can help you achieve these optimizations.

WooCommerce store owners have been worried about shipping their products across the globe for a long time. The shipping services that store owners provide becomes an important factor in their business. Moreover, the shipping rates that they provide their customers play a vital role in the traffic and sales of the website. In such a case, the store owners need to find ways to optimize WooCommerce shipping for their customers.

Shipping Rate Optimizations

Here is a list of WooCommerce shipping rates optimizations that store owners can perform using WooCommerce UPS Shipping plugin.

Shipping services

The first step store owners should perform before shipping is to know what kind of products they are shipping. It allows store owners to choose the shipping services that will be available for the customers. Take the case of Sam who owns an online seafood retail store based in California, US. Sam has three categories of products,

  • Live
  • Fresh
  • Frozen

So based on his product categories, he should know what shipping services to provide to his customers. Sam’s scenario demands a proper way to differentiate between the shipping services so that he can optimize the shipping rates based on the services (to suit his business needs).

Default Boxes

Shipping giants like UPS, FedEx, DHL, etc. provide predefined shipping boxes. These shipping boxes have fixed weight capacity and dimensions. Using these default shipping boxes, store owners can ship their products according to their dimensions and weight.

For example, using a box to pack paintings or maps might not be a good idea. Maps and paintings being delicate products require great care. Hence store owners must ship them in tubes instead of boxes. Further, these default boxes have a relatively cheaper shipping charge as compared to the customized shipping boxes.

Hence by using these boxes store owners can assure both a better handling as well as cheaper shipping rates.

Product Packaging

Product packaging plays a very important role in shipping. WooCommerce store owners sell products with a variety of weights and dimensions. In that case, there is a need for such a packing method that will allow store owners to pack their products properly.

Besides, product packaging also plays a very important role in the shipping rate calculations. Store owners need to choose a packing method that will serve both these needs.

Shipping Rates Adjustment

Adjusting shipping rates can prove to be a game-changer when it comes to competitive business. In some businesses, the store owners prefer to provide additional handling charges or discounted shipping rates. This way store owners can optimize shipping rates based on their needs.

Optimizing Shipping Rates using WooCommerce UPS Shipping plugin

WooCommerce UPS Shipping plugin is one of the best shipping plugins out there. It allows WooCommerce store owners to get real-time shipping rates directly from official UPS API. This ensures that the shipping rates will be accurate and based on the rates reflected in your UPS Account.

It also covers shipping rates calculation based on the destination address, so that both domestic and international shipping is covered. Apart from that, this plugin also provides advanced features like shipment tracking and shipping label generation.

WooCommerce UPS Shipping plugin can help store owners to optimize shipping rates to a great extent. Let’s check out how.

UPS Shipping services

WooCommerce UPS Shipping plugin provides all the official UPS shipping services across the world. There are dedicated shipping services for both domestic and international addresses. The following image shows all the shipping services that this plugin offers.

Based on the product category, Sam can choose to provide shipping services like UPS Next day AIR, UPS 2nd Day AIR, etc. That way his customers won’t have to wait for long periods to get their products. Also using WooCommerce Hide Shipping Method plugin, he can allow his customers to only select a particular shipping method based on the product that they are buying. Doing this is very important to optimize shipping rates in Sam’s case. He can choose the shipping service for which he needs to increase or decrease the shipping rates based on his customer’s demands.

Default UPS Shipping Boxes

Using WooCommerce UPS Shipping plugin, store owners can select the official UPS default boxes. Here is the list of all the official default UPS boxes that are available in WooCommerce UPS Shipping plugin.

  • UPS Letter
  • Tube
  • 10 kg Box
  • 25 kg Box
  • Express boxes

These default shipping boxes have dedicated weight and dimensions. You only have to select these boxes in the plugin settings. If there are products that can easily fit into these boxes, they are automatically packed into these boxes.

Parcel Packing Methods

The store owners can select from three parcel packing methods based on their business needs. These methods include,

  • Individual Packing
  • Weight-based packing
  • Custom Box packing

Using these packing methods, store owners can customize the shipping rates to a great extent based on their business needs. Take the example of Julia, who owns an online electronic store. Julia can easily customize shipping rates by checking the shipping rates returned by all the three packing methods.

  • Individual Packing
    Using this method, all the products in the cart are packed individually. This packing method is suitable for small to medium scale WooCommerce stores. For those store owners who ship only one or two units per order, this order seems suitable. The reason is that, as the quantity of the product increases, the shipping cost increases exponentially. Check out the shipping rates in the case of single and multiple products in the cart.

  • Weight-Based Packing
    As the name suggests, this packing method packs the products based on their weight. The store owners are required to set a max weight variable. Based on this weight, all the products up to this weight are packed inside one single box. This method is very useful for a large scale business because all the products up to the max weight will be easily packed in only one box without increasing the shipping cost that much. Check out what happens when you pack multiple items using this packing method.

  • Box packing with custom weight and dimensions: This packing method allows store owners to create shipping boxes with customized weight and dimensions. This method proves to be very useful for those store owners who have products with specific weight and dimensions. If store owners want to pack their products into a particular shipping box, they can create a box with the weight and dimensions matching the product. When a customer buys that product, the plugin will automatically select the dedicated box for packing. Also, if there are multiple products that can be accommodated easily within the weight and dimensional limits of that box, they will be packed together in one box. But if that box cannot hold onto that many products and there is another box with a greater weight and dimensional limit, then those products will be packed into the bigger box.

Shipping Rates Adjustment

WooCommerce UPS Shipping plugin allows store owners to adjust shipping rates based on the shipping services that UPS offers. These adjustments can either be a percentage value or an integer value.

Shipping Rates Adjustment using WooCommerce UPS Shipping plugin
Shipping Rates Adjustment using WooCommerce UPS Shipping plugin

The above image clearly shows price adjustment for UPS Ground shipping service as $15 and for the Next Day Air shipping service as an additional 5% of the shipping cost. You can also check out the following video showing how you can adjust UPS shipping rates.


So these were some of the ways store owners can optimize shipping rates for their customer. By using WooCommerce UPS Shipping plugin store owners can easily manipulate the factors that affect the shipping cost. This can help WooCommerce store owners to increase brand loyalty among their customers.

Moreover, who doesn’t want to customize shipping based on their shipping scenario? This article helps the store owners understand the functionalities of WooCommerce UPS Shipping plugin which in turn helps the store owners to change the way they ship their products.

If you have any queries or issues regarding the product specifications of WooCommerce UPS Shipping plugin, you can check out the official product page here. Also, if there is any query regarding the article, feel free to share your views in the comment section below.

Last Updated On September 18, 2019