8 Great Tips to Improve Sales in your WooCommerce Store during the Holiday Season
The Holiday season starts with the Black Friday and ends with the most-awaited day of the year, Christmas. It is that time of the year when you will see huge traffic coming down to your WooCommerce store. Or you might want to attract potential visitors into happy buyers. Whatever may be the case, you have to prepare your WooCommerce to make heavy profits. During this high time, customers look out for discounted prices on products, time-sensitive deliveries, websites saying In Stock and much more. Failing to suffice their needs may turn out bad for your sales, as they have other choices as well. And you wouldn’t want that for your store.
There is no doubt that you need to work a lot. But first, you have to make sure that your website is secure. And for that, you’d have to use any one of the best WordPress security plugins. Once done, you have to further follow the necessary steps to undermine your time and effort. Some useful tips and tricks may come a long way to help you sort out the important shipping needs. So, how should you approach this?
In this article, we hope to give some highlights of the various beneficial solutions that can prove to be really useful for your store. You would also find some of the best WooCommerce solutions that should be practically handy.
Go through the following list of Christmas solutions for your WooCommerce store.
Show best Christmas deals upfront
You should provide deals on the necessary items that will sell a lot. Deciding which product will sell more than others can be tough. You can look at the previous year’s sales and compare the performance of individual items on your store. This should help you decide the items and quantity for the special deals. Many customers wait for the entire year to spend their money on these kinds of products. You can also introduce various blogs talking about the deals and the upcoming products on the store.
However, if you are looking to introduce to offer new products on Christmas, then you should plan well. You should be able to predict how this new product will perform. You can do that by releasing various promotions and pre-orders ads on the website well before the holidays. This way you can actually check the number of interested people and quantify potential customers. You can make use of the WooCommerce Pre-Orders plugin where the customers can order for the items that are not yet released in your store.
Choose the fastest yet economical shipping services
Fast deliveries are really important when it comes to shipping items during the holiday season. Many customers forget to order gifts beforehand and they tend to look for a store that provides fast deliveries. If you provide fast shipping services in your online store then it is highly likely that this customer will end up on your store’s website. As we all know, FedEx is one of the best, reliable and fast delivery companies around. If you offer fast FedEx shipping services like the FedEx SameDay and FedEx Priority Overnight, then it will do wonders for your store sales. But, going for the fastest shipping services might not be good for your sales. So, you should choose to offer a faster shipping service instead of the fastest, unless the situation demands.
The WooCommerce FedEx Shipping plugin is the know for providing the best-in-class FedEx shipping solutions to store owners. You can choose the only services that you would want to provide during that period. If can also choose to charge more for the shipping cost by adjusting the cost of the returned shipping rates from FedEx. You can check out the plugin by following this link.
How much you should discount your products
If you do not offer discounts on the items in your store then, there is a high chance that you will lose customers. But, that does not mean that you should cut the costs by a huge value. Doing that would directly affect your overall sales. One way is to see your competitors and decide the discounts accordingly. You can concentrate more on the items that you want to sell more by providing more discounts and still earn on the items with comparatively fewer discounts.
You should check out the Dynamic Pricing and Discounts Plugin for WooCommerce. It helps you to easily apply dynamic discounts and prices at the product, combination, category and cart levels. The plugin offers dynamic pricing without complex calculations and configuration on the admin panel. You can easily apply complex rules based on the percentage or flat discounts, or even dynamically set a new price without too much effort.
Show correct shipping estimates
Along with the fast shipping services, you should also provide correct shipping rates. Customers should not feel that the shipping rates are too costly. If you intentionally charge a tad extra on the shipping rates then it might drive them away. So, you should choose the increase the shipping cost by a small amount.
However, there can be times when the returned shipping rates from FedEx or UPS might be incorrect. This is the reason why you should choose the plugin that would always the correct shipping rates. Both FedEx and WooCommerce UPS Shipping plugins fetch the shipping rates directly from the respective official APIs. So, there is no way that the shipping rates would show incorrect shipping prices. You should definitely check out these plugins.
Get ready to provide customization
Christmas is all about making your loved one feel special. So do the customers. You should make your customers feel that they have bought from a high-standard online store. If you make the customer desired changes in their orders, then the favor would go long. They will tend to remember and appreciate your brand after you have done that. So, if a particular customer needs to modify the product then you should do it. For instance, customers choose to go for custom cakes that will be made of customer-desired flavors, sprinkles, etc. Doing this will increase the chances of your store going popular on social media, and yes, happy customers do that.
Moreover, if you go ahead and send a free gift along with their order then it is highly likely that they will be happy. You can choose to include discount coupons, extra goodies, and much more. The FedEx Shipping Plugin allows you to add extra packages after the order is placed. You can further decide the dimensions of the extra box and add the gift item in this box. This is a really nifty feature that can help a lot of store owners.
Quickly share order tracking info
One thing that might be common during both holiday and non-holidays is that customers need to track their orders. Since the Christmas time is quite time-sensitive, customers may tend to lose their temper if you don’t share the order tracking details in time. Doing this will help them rest assured that their order is going to be delivered on time. However, if unfortunately, something goes wrong with the delivery, they can try to understand the reason behind the delay.
By using the WooCommerce Shipment Tracking plugin store owners can easily add the tracking details to the orders. The plugin allows store owners to add the tracking details to multiple order in just one time. So, as soon as you get the tracking details, you can add it to the respective order. This will trigger an order completion which will be sent to the customer along with the shipment tracking details. If you are using a local shipping service then you can also add the tracking details to the order completion emails. This is one of the best things about this plugin.
Add multiple vendors to offer a variety
You can expand your reach by integrating other vendors with your store. This way they benefit from a reduced workload burden and allow multiple vendors to manage their products by themselves. In return, the store owners can choose to pay a commission for each product sold to cover the surplus costs. Another benefit of introducing products from different vendors is that it will make your store popular with your customers. This way you can offer items that can increase the demand which will return good sales to your store.
The FedEx Shipping Plugin works seamlessly with the multi-vendor plugins and allows the respective vendors to manage their items and maintain the stocks. The plugin also automatically sends the shipping labels to the respective vendors which reduce a lot of work from the store admin.
Bundle Products works like a charm
Adding bundle products to your WooCommerce store will do wonders. They are known for boosting sales of the individual products. By bundling or combining two or more products, you can create a separate product on your website with a pre-defined discounted price. This way, their customers have a lot more options to either buy a single product at the full rate or buy 2 or more products together at a discounted rate. Doing this will attract a lot of customer to your online store and will eventually increase the overall sales. WooCommerce usually does this to promote their sales effectively during the period of Christmas and New Year’s Eve.
The WooCommerce FedEx Shipping plugin handles the shipping of a bundled product very easily. It will allow you to add multiple products as a single product and then ship using the FedEx Shipping services.
We hope this article helps you in some way. Do let us thoughts in the comment section below.